Collection: Dita Eyewear

Founded in 1995, DITA reinvented glasses, transcending its conventions, creating discreet luxury with products ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA's experience is unmatched, earning a coveted reputation as a true leader in optical innovation. DITA had the unique pleasure of serving the most demanding clientele in the world, challenging the old guard and creating unique relationships between culture, style, sport and entertainment; affirming the position of the brand as individual as the product it creates.